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News and digital perspectives. The latest from the areas of online marketing, technologies, user behaviour, web trends and our opinion on them.
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DSGVO, GDPR, e-privacy, ECJ, cookie banner - how do I proceed "correctly"?
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The Customer Journey from the Customer's Perspective in Practice
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When does automated email marketing or lead nurturing make sense?
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The website as a marketing tool to support sales
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The advantages of the Buyer Persona in B2B marketing - give your target group a face
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Maximum success through content marketing in B2B competition
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Efficient, fast and inexpensive: What are the benefits of marketing automation?
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Create buyer personas - the guide
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