Generate qualified leads through targeted content and position yourself as an expert? Build digital visibility and continuously increase sales along the way? Content marketing generates the necessary attention and significantly promotes customer loyalty as well as the recommendation of your services - long-term and efficiently. This guide contains exclusive recommendations for the conception of a target-oriented content marketing strategy, from market and target group analysis to the correct use of touchpoints within the customer journey and ideal implementation.
Content marketing has long been one of the elementary prerequisites for successful online marketing.
The quality of the content placed significantly determines the quality of information as well as the target group and customer journey accuracy and accordingly has a significant influence on whether interested parties use your products or services.
"Sustainable content marketing first and foremost requires a targeted and consistently applied strategy. In doing so, it is immensely important to think outside the box and put yourself in the shoes of your desired customers. As the lead agency for our online marketing, p2 media's methods in the field of content marketing have opened up new perspectives for us."
Lavinia Schäfer, Head of Communication & Branding