Generate qualified leads through targeted content and position yourself as an expert? Build digital visibility and continuously increase sales along the way? Content marketing generates the necessary attention and significantly promotes customer loyalty as well as the recommendation of your services - long-term and efficiently. This guide contains exclusive recommendations for the conception of a target-oriented content marketing strategy, from market and target group analysis to the correct use of touchpoints within the customer journey and ideal implementation.

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Content marketing is the key to your ideal customers

Content marketing has long been one of the elementary prerequisites for successful online marketing.

The quality of the content placed significantly determines the quality of information as well as the target group and customer journey accuracy and accordingly has a significant influence on whether interested parties use your products or services.

Well-coordinated content generates the necessary attention, promotes brand loyalty and ultimately results in the generation of leads as well as referrals.

In other words: targeted content marketing is nowadays an essential part of your online marketing strategy.

The comprehensive guide answers questions such as:

  • How do you define the ideal ideal customer?
  • What content formats are there and how do you make an optimal selection?
  • How is the content distribution done analogous to the customer journey?
  • What aspects need to be considered when designing an effective content strategy?
  • Which KPIs can be used to measure success in content marketing?
Our experience.Your advantage.

via600digital projects

via350+satisfied customers

via20years of professionalcontent marketing

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Customer testimonials

"Sustainable content marketing first and foremost requires a targeted and consistently applied strategy. In doing so, it is immensely important to think outside the box and put yourself in the shoes of your desired customers. As the lead agency for our online marketing, p2 media's methods in the field of content marketing have opened up new perspectives for us."

Lavinia Schäfer, Head of Communication & Branding

Practical knowledge for the realization of your digital B2B projects:

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Marketing Automation

Get insight into how marketing automation can help you use your sales resources more efficiently and generate new leads.

Content Marketing

Receive exclusive recommendations for the conception to the ideal implementation of a target-oriented content marketing strategy.

B2B Website Relaunch

Informieren Sie sich über die stukturierte und zeitgemäße Realisierung eines B2B-Website Relaunchs.

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