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We are happy to support you in the decision-making process and introduction of a PIM (Product Information Management) system:

• Requirements workshop on the topic of product data - in the workshop we jointly develop the class model for maintaining the product information and set up the object classes together with you.
• Setup and installation of the PIM incl. required software components in a specialized hosting environment.
• Provision of a universal interface with which the import (MXL, CSV, JSON, Excel, etc.) of your existing product data into the PIM system can take place. The API also allows you to export feeds and create Rest APIs into any application.
• Connection of the PIM system to your required output systems (website, eCommerce shop, app, Adobe InDesign, etc.) as well as creation of the required templates
• Editorial training on the use of PIMCORE

You will find further interesting topics related to PIM here:

• eCommerce
• Digital sales
• Marketing Automation

Our support around the topic of content marketing:

• Together with you, we develop a custom-fitcontent marketing strategy. Everything revolves around your specific target group.
• We are also happy to take on thecreation of relevant and target group-compliant content along the entire costumer journey of your target group.
• Oursearch engine-compliant refinement ofthe content improves your ranking and thus your visibility among potential customers.
• If desired, we also take over theContent refinementin various content management systems and web applications such as apps or third-party platforms.

For holistic and successful online marketing, we are also happy to take care of the following topics:

• Social Media
• customer journey
• SEO

Using digital trends profitably:

• In order to increase your own competitiveness, a digital strategy is necessary - we will gladly advise you with an open mind and support you in the decision-making process.
• In this step, we would also be happy to conduct a status analysis of your previous digital activities and jointly develop a digital guide for the optimization of your digital strategy.
• Our years of extensive experience enable us to implement adigital strategy in a targeted manner, through implementation and performance measurement to daily support.

We are also happy to support you with the following topics:

• E-Commerce
• Website & CMS
• online marketing

Our support around the topic of lead management:

The generation of high-quality leads forms a significant key factor for long-term business success in B2B and B2C marketing.

• We develop and implement successful lead generation concepts to make the most of your potential and create the right conditions for efficient and personalised marketing measures.
• We support you in first defining and analysing your optimal target groups and then using relevant content to reach them exactly where they are digitally.
• Together with you, we develop a practicalnurturing process to generate qualitative leads along the entire customer journey.

If desired, we will be happy to implement amarketing automation solution that complies with data protection regulations - support in both the selection of the right software and the implementation and monitoring of your campaigns.

Our support around marketing social media marketing:

• Together with you, we develop a target group-specific social media strategy for your company based on a comprehensive market and competition analysis as well as your desired target group.
• We are also happy to support you in the subsequent professional implementation, the targeted use of the channels and the subsequent measurement of the success of your social media activities.
• The planning and implementation of targeted and success-oriented ad campaigns on various channels is also one of our areas of expertise.

For holistic and successful online marketing, we are also happy to take care of the following topics:

• Content Marketing
• customer journey
• SEO

Our support around the topic Customer Journey:

• Together with you, we create relevant customer profiles and derive a professional customer journey.
• We determine relevant channels and design an individual customer journey map specifically for your company.
• Based on this, we outline a positiveuser experience along all relevant touchpoints and implement it programmatically.
• In addition, we are happy to support you in the strategic alignment of lead nurturing with the defined customer journey and develop concrete content modules for the respective phases of the buying process.

For holistic and successful online marketing, we are also happy to take care of the following topics:

• Content Marketing
• SEO
• social media marketing

How we can support you with e-commerce:

• Development of atargeted strategy taking into account your individual goals and target groups, the choice of the right shop system for your needs to the professional implementation of your online shop.
• Joint development of an SEO strategy,social media marketing measures or native advertising formats.
• Support with content production in order to direct qualified traffic to your site and thus draw attention to your products.

For a successful and comprehensive e-commerce strategy, we are also happy to advise you on the following topics:

• Digital Sales
• online marketing
• Web analytics & data protection

Our support around the topic of search engine marketing

• Analysis of how you perform from the perspective of the search engine and what reputation your pages have.

• Development of anSEO strategy for your website or online shop.
• SEO site check as a status analysis to uncover technical errors and create a basis for necessary onpage optimizations.
• SEO-compliant text creation- conception of content that is classified as relevant by both your target groups and the search engine.

For holistic and successful online marketing, we are also happy to take care of the following topics:

• Content Marketing
• customer journey
• social media marketing

Our support around the topic of marketing automation:

• Development of a custom-fit online marketing strategy, definition of smart goals, determination of your desired target groups by means of buyer personas and coordination of meaningful KPIs.
• Setting up targeted Nurture processes to enrich customer profiles.
• Consulting and implementation ofmarketing automation software that meets the requirements of the GDPR.
• Extensive workshops to train your team on Buyer Personae, Nurturing processes.

For success-oriented optimization of digital sales, we are also happy to support you on the subject of lead management.

Our support around the topic of web analytics & data protection:

• Support with the DSGVO-compliant application and implementation of your online media.

• Optimization of your email marketing and legally compliant newsletter distribution.

• Design and implementation of meaningful KPIs for the evaluation of your pages or applications. Individual development of dashboards that give you an overview of the relevant key figures.

• DSGVO-compliant implementation of analysis tools (Matomo / Google Analytics etc.) in your pages / applications.

Benefit from our know-how also in the following topics:

• E-Commerce
• Website & CMS
• online marketing

Our support around the topic of virtual trade fairs to increase the efficiency of your digital sales:

• We support you in the conception of your individual and success-oriented trade fair strategy - according to your intended goals and target groups.
• In addition to the professional implementation of your digital trade fair stand with our virtualbooth tool, we show you how you can benefit from optimal data utilisation.
• Make sustainable use of your digital trade fair stand by not only generating leads, but also developing them into customers in a targeted nurture process at the appropriate points of the customer journey - our experts are happy to help!
• Of course, we will work with you to ensure DSGVO-compliant implementation and will be happy to advise you in this regard as well.

For your holistically successful digital sales, we are also happy to support you around these topics:

• Lead management
• Marketing automation

Our support around the topic of virtual trade fairs to increase the efficiency of your digital sales:

• We support you in the conception of your individual and success-oriented trade fair strategy - according to your intended goals and target groups.
• In addition to the professional implementation of your digital trade fair stand with our virtualbooth tool, we show you how you can benefit from optimal data utilisation.
• Make sustainable use of your digital trade fair stand by not only generating leads, but also developing them into customers in a targeted nurture process at the appropriate points of the customer journey - our experts are happy to help!
• Of course, we will work with you to ensure DSGVO-compliant implementation and will be happy to advise you in this regard as well.

For your holistically successful digital sales, we are also happy to support you around these topics:

• Lead management
• Marketing automation