Marketing technology is developing at breakneck speed, traditional product-oriented marketing is increasingly taking a back seat and being replaced by new digital solutions in response to changing buying behavior.
Providers are dependent on putting the customer in the focus of their efforts(customer centricity). Only when a customer feels understood can a customer relationship be established and maintained in the long term. By using marketing automation systems and a corresponding lead management, various marketing tasks can be prioritized and then automated. This saves time, effort and budget, which makes it possible to work much more efficiently in the company.
Our new partner "Evalanche" offers an intelligent marketing automation platform for the digitalization and automation of marketing and sales processes. For B2B companies, particularly flexible solutions of email marketing, marketing automation and lead management are offered.
Evalanche is a "Made in Germany" company and stands for TÜV-certified data security. All information in the course of lead generation is securely protected and stored in Germany in accordance with DSGVO data protection regulations. A big advantage of Evalanche is the modern and easy user guidance, which is aimed at both beginners and professional users.
Only the Evalanche tool is needed to combine lead generation, lead nurturing, scoring, routing and reporting. A synchronization to different CMS systems offers the sales department the possibility to use the generated leads in real time. Precisely tailored content of the buyer personas of the target groups enables an increase in customer satisfaction: the customer feels understood and valued. Last but not least, Evalanche is one of the most modern eMarketing technologies in Europe. In the course of our partnership, we have unlimited access to the know-how and resources of the Evalanche software and all related features. We in turn pass on our knowledge to our customers in order to be able to provide them with optimal support in the area of marketing automation & lead management. Through the optimal interaction of competent consulting and the perfectly fitting software, we ensure that the first customer contacts also become actual conversions.
- Development of a custom-fit online marketing strategy, definition of smart goals, determination of your desired target groups by means of buyer personas and coordination of meaningful KPIs.
- Setting up targeted Nurture processes to enrich customer profiles.
- Consulting and implementation ofmarketing automation software that meets the requirements of the GDPR.
- Extensive workshops to train your team on Buyer Personae, Nurturing processes.
For success-oriented optimization of digital sales, we are also happy to support you on the subject of lead management.