Who & what

Aerzener Maschinenfabrik GmbH is one of the world's three leading application specialists for high-performance blowers and screw compressors, with headquarters in Germany and 48 globally located subsidiaries.

The existing website was technically outdated, the content management system used no longer met the requirements - especially in terms of internationality and contemporary use via all mobile devices. In addition, an international online marketing strategy was missing.

In addition to the original relaunch of the website, a constant technological progression is carried out in the form of soft relaunches in order to continually optimise and avoid a major relaunch.
Our service also includes continuous support in the conceptual an content-related development of the website in order to guarantee a demand-oriented and personalised approach.

Multicolumn with 2 pictures
Multicolumn with 2 pictures


Relaunch of the website using TYPO3 CMS, enriched with individually configured extensions.


Implementation of a responsive web design so that the content is automatically scaled to fit all end devices and is displayed ideally throughout.


Uniform appearance of the group of companies with sufficient scope for country-specific individual presentations.

71Language versions
15.800Registered users


  • Worldwide contact directory
  • Various landing pages and microsites
  • Dynamic forms for calculating requirements or for contacting us
  • Extensive product database for products with "countless" versions
  • Log-in area with various authorisation levels for existing customers (CustomerNet)
  • New creation and expansion of theme worlds that specifically show individual solutions for individual sectors with a needs-oriented customer approach


  • Art Direction
  • UX und UI Design
  • Technical conception
  • Web programmierung
  • Front-end development
  • Content migration
  • Strategic consulting
  • TYPO3 editor training

Relaunch Länderversionen

  • Setting up linguistically differentiated country websites for individual country subsidiaries
  • Export and import of translation files for content migration
  • Integration of the imperialistic unit system for the American national company (automatic conversion)
  • Change of font direction for the Arabic national company

Continuous support

  • Continuous further development and expansion of the website, so that extensive cost-intensive relaunches can be avoided in the future
  • Support and ongoing assistance with content maintenance
  • Strategy consulting
  • SEO on- and offpage
  • Content creation

Further references