In times of COVID-19, the Bachmann Group - an owner-managed group of companies in the electronics sector - was looking for a practical approach to acquire new customers and inform existing customers, as the sales department was no longer able to visit customers and various trade fair events were cancelled. The basic idea of holding a digital trade fair was already born at Bachmann.
The requirement for the trade fair was that both visitors and Bachmann GmbH as the organiser receive a high level of added value. With "virtual booth" it was thus possible to implement a sales-oriented event that provides visitors with personalised content that meets their needs. The implementation period was only 4 weeks from the first contact to the launch of the trade fair.
The „virtual booth“ trade fair platform enables comprehensive, personalised tracking of all actions during the trade fair. The connected marketing automation system triggers behaviour-based processes that automatically provide visitors with relevant content in line with their visitor behaviour.
"We chose virtual booth because we were particularly impressed by the flexibility and the variety of possibilities." Andrea Hartmair
You can find the video statements of our contact persons Andrea Hartmair, Svea Danz und Isabelle Hirsch (marketing Bachmann GmbH) with all the highlights in the following video.
Within the framework of "virtual booth", Bachmann GmbH received a fully functional marketing automation system incl. all functions and processes required for the implementation of the digital trade fair.
As a partner of SC-Networks GmbH SC from Starnberg, we can pass on the resulting added value of this cooperation to our customers and with "Evalanche" offer an intelligent marketing automation platform "Made in Germany" for the digitalisation and automation of marketing and sales processes. In contrast to many of our competitors, Evalanche meets all data protection requirements (DSGVO, ECJ Privacy Shield, etc.).