Who & what
Remmers AG, a specialist in the production of building chemicals, wood paints and varnishes as well as industrial varnishes, needed support for marketing campaigns aimed at painters and carpenters, which until then had focused on traditional advertising channels.
In order to achieve sustainable success in the future and to gain direct access to the target groups, a concept for the digital acquisition of new customers was developed together.
The concept includes the implemmentation of three workshops to provide markeeting and sales with the necessary basic knowledge about new buying processes in the digital age and to create a uniform understanding for cooperation. The series of workshops was rounded off by the joint development of desired customer profildes an practical nurturing processes before putting into practice.